Roc-A-Fella vs. G-Unit: The Greatest Rap Crew Competition
In recognition of Hip-Hop’s 50th anniversary, BET Digital, in partnership with Ambrosia For Heads, is celebrating the culture by hosting a bracket-style competition that allows you to determine Hip-Hop’s greatest crew.
Rather than having “experts” tell you who is the greatest of all-time, this is your opportunity to collectively make that decision. After giving the opportunity to any and all fans to provide feedback on which crews should be included, 32 collectives from different regions, styles, and generations have been selected—all vying for that #1 spot. When the final battle is over and the last vote is cast, you will have determined who is your Greatest Rap Crew of All Time. The voting starts with eight crews from the East Coast, which were selected with your feedback.
One of the four East Coast battles is Roc-A-Fella vs. G-Unit.
ROC-A-FELLA VS. G-UNIT
Roc-A-Fella and G-Unit were dominant forces of the early 2000s whose impact remains today. Under the superstardom of JAY-Z and 50 Cent were teams of hungry artists in the wings. In both cases, these included figures from these artists’ past, but also quickly expanded to talented creatives from around the country and veterans who seamlessly fit into the movement.
Both Roc and G-Unit meant something far more than a crew name. Each became an attitude, an aesthetic, and a way of life. At times, these ideologies clashed competitively. In other moments, members from these crews came together for powerful results. In 2007, Jay hopped on 50’s “I Get Money” remix, while Lloyd Banks and Juelz Santana came together for a car-inspired hit in “Beamer, Benz, Or Bentley.” The Roc Boys face off against G-Unit in a Round 1 clash celebrating two heavy reigns.
Go to BET.com to vote on which of these crews you believe should advance to the next round, and to learn of the other East Coast crews that are battling in this round. You can also vote on Twitter and Instagram, using the hashtag #BETGreatestRapCrew and a hashtag with your favorite crew.