On Wednesday, March 12, 1997, an NBA rookie named Allen Iverson accumulated an early pro career highlight when he crossed up his hero, Michael Jordan while driving to the lane (embedded below). The Philadelphia 76ers ultimately ended up losing to the Chicago Bulls in their third of four meetings that... Read more

Compton, California star Kendrick Lamar has spoken frequently in lyrics about gang tensions. Whether the MC Eiht-assisted "m.A.A.d city" or the recent single, "i," the TDE/Aftermath MC aims to unify Crips, Bloods, and multiple neighborhoods in the interest of life, love, and survival. Lamar's Reebok collaboration, the Ventilators, are an... Read more

Kendrick Lamar and Reebok partnered for a one of a kind rollout of Kendrick's To Pimp a Butterfly album and Reebok's ZPump Fusion shoe. 100 lucky fans and tastemakers were given the opportunity to watch Kendrick perform for the first time since the release of his LP, and receive a... Read more

Unless you grew up in or regularly visited Southern California, most Heads have not been to the city of Compton. Kendrick Lamar's rise in Hip-Hop brought renewed attention to Hub-City, making it quite different in some ways, and quite the same in others, as portrayed by N.W.A., DJ Quik, MC... Read more

Here's an incredibly well done mini-documentary on Rakim by Complex and Reebok Classic. It features tons of great historical photos and video footage, as well as sharp commentary from Bill Adler, DJ Premier, Noah Callahan-Bever (EIC of Complex) and Rakim himself. Props: 2DBZ Related: Video playlist celebrating the 25th Anniversary... Read more

Commercials are always a big part of Super Bowl Sunday. With that in mind, here's a video playlist of some vintage hip-hop commercials. You'll hear verses from Pete Rock & CL Smooth, Large Professor, Grand Puba, Biggie, Snoop, 2Pac, Warren G, 50 Cent, Jay-Z, Wu-Tang, Ice Cube, EPMD, Geto Boys... Read more

Common's installment of the Classic Albums by Classic Artists series may be the best one yet.  He gives a lot of behind the scenes details on the making of Be.  He discusses tracks like The Food and The Corner in depth and speaks about the last time he ever worked... Read more

Here's another breakdown of a classic album by a classic artist. This installment features Prodigy talking about The Infamous. He speaks on the music used to create the samples on the album as well as how Havoc became the principal producer. Check it out. Again, props to Reekbok for this... Read more

This is installment #2 in a dope series Reebok has done in conjunction with Rock The Bells. #1 was Lauryn Hill discussing The Miseducation of Lauryn Hill. Now, it's Raekwon's turn to discuss his hip-hop classic. Rather than discuss the whole album, he focuses on how Nas got involved with... Read more

It's part 1 of a series Reebok is doing in connection with this year's Rock the Bells tour.  Check it out. http://www.youtube.com/watch?v=rZ-krY--Qbg&feature=player_embedded... Read more