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Ice Cube Details How The NBA Is Blocking The BIG3

Ice Cube Details How The NBA Is Blocking The BIG3

Ice Cube's three-on-three basketball league, the BIG3 has been around for over six seasons. It has offered additional life to the professional basketball careers of former NBA stars Allen Iverson, Chauncey Billups, Kenyon Martin, and others. The league has scored television contracts, and continues to thrive—even through the pandemic. However,... Read more
July 11, 2023 Lifestyle, Video
Damian Lillard Freestyles About His Real Life Hoop Dreams

Damian Lillard Freestyles About His Real Life Hoop Dreams

Damian Lillard continues to be one of the all-time great double threats. With his tenth NBA season underway, the Portland Trailblazers' franchise superstar hopes to bring the team its first championship since 1977. As an artist, Dame D.O.L.L.A recently released his latest album, Different On Levels The Lord Allowed. The... Read more
October 29, 2021 Lifestyle, Video
Dr. Dre Produces A Tribute Video That Shows Love To Kobe Bryant

Dr. Dre Produces A Tribute Video That Shows Love To Kobe Bryant

This past weekend's NBA All-Star festivities paid major tribute to Kobe Bryant. Kobe, an 18-time all-star selection, passed away last month (January 26) along with his 13-year-old daughter, Gianna "Gigi" Bryant, and seven others aboard a helicopter. Shortly after takeoff, the vessel crashed in Calabasas, California. For Sunday (February 16)... Read more
February 17, 2020 Lifestyle, Video
Michael Jordan Had Flagrant & Foul Words For Allen Iverson When They Met (Video)

Michael Jordan Had Flagrant & Foul Words For Allen Iverson When They Met (Video)

On Wednesday, March 12, 1997, an NBA rookie named Allen Iverson accumulated an early pro career highlight when he crossed up his hero, Michael Jordan while driving to the lane (embedded below). The Philadelphia 76ers ultimately ended up losing to the Chicago Bulls in their third of four meetings that... Read more
November 9, 2018 Lifestyle, Video
Before NBA 2K, AND1’s Mixtapes Masterfully Merged Hoops & Hip-Hop (Videos)

Before NBA 2K, AND1’s Mixtapes Masterfully Merged Hoops & Hip-Hop (Videos)

Hip-Hop and basketball are nearing a 40-year marriage, with their first noteworthy rendezvous coming in the form of Big Bang Hank of The Sugarhill Gang delivering “I got a color TV so I can see the Knicks play basketball” on the 1979 classic “Rapper's Delight.” While the parallels between the... Read more
August 30, 2018 Do Remember
Phonte Spits An MVP Verse For Domo Genesis’ “Shaq Carried Kobe” (Audio)

Phonte Spits An MVP Verse For Domo Genesis’ “Shaq Carried Kobe” (Audio)

Sports analogies in Hip-Hop are nothing new. Such references can be the lifeblood of a musical genre that often likens itself to a "game” and thrives on competition. Phife Dawg, Chuck D, Kool Keith, and Ice Cube are just some of the masters of sports metaphor and simile. Domo Genesis'... Read more
January 23, 2018 Audio
As Kobe Bryant’s Jersey Numbers Are Retired A Video Shows That Basketball Was Always His #1

As Kobe Bryant’s Jersey Numbers Are Retired A Video Shows That Basketball Was Always His #1

When Kobe Bryant became a Los Angeles Laker, his two high school numbers were not available. #33 was out of the question, the retired jersey belonging to Kareem Abdul-Jabbar. Between Fred Roberts and George McCloud, #24 was also not available. The 18-year-old from Philadelphia, Pennsylvania adapted and got in where... Read more
December 18, 2017 Lifestyle, TV/Film, Video
Iman Shumpert’s Freestyle Can’t Be Faded. Dame Lillard Has Company (Video)

Iman Shumpert’s Freestyle Can’t Be Faded. Dame Lillard Has Company (Video)

Almost 25 years after B-Ball's Best Kept Secret, there's a whole host of new hoopers with Hip-Hop hops. For several years now, Portland Trailblazers' all-star Damian "Dame Dolla" Lillard has become the NBA's apparent rapper laureate with albums, and a fair share of standout freestyles. Now, Iman Shumpert wants in.... Read more
November 13, 2017 Video
Ice Cube’s BIG3 Theme Song Shows He’s Still Trouble On The Court & The Mic (Video)

Ice Cube’s BIG3 Theme Song Shows He’s Still Trouble On The Court & The Mic (Video)

June 2017 is one busy month for Ice Cube. After re-releasing his Death Certificate album with three new songs, the media mogul is prepared to begin the inaugural season of BIG3 basketball. Fresh out of the booth from those new recordings, Cube gives Allen Iverson, Gary Payton, coach "Dr. J"... Read more
June 19, 2017 Video
Disco Four MC & Rucker Park Basketball Pioneer Greg Marius Passes Away At Age 59

Disco Four MC & Rucker Park Basketball Pioneer Greg Marius Passes Away At Age 59

Greg Marius is deeply responsible for two Harlem institutions: Hip-Hop and street basketball. This past weekend (April 22), Marius passed away after a long battle with cancer. He was 59 years old. In the early 1980s, Greg joined Kurtis Blow and Spoonie Gee as one of Uptown Manhattan's early Rap... Read more
April 24, 2017 Lifestyle, News
Julius Erving Signs On To Make Sure Ice Cube’s BIG3 Basketball League Is A Slam Dunk (Video)

Julius Erving Signs On To Make Sure Ice Cube’s BIG3 Basketball League Is A Slam Dunk (Video)

Throughout the 1970s and 1980s, Julius Erving helped make NBA basketball have mass appeal. The man affectionately dubbed "Dr. J" made the slam dunk an institution, long before SportsCenter and other programs were there to celebrate its art. Aside from flare and pageantry, Erving was an incredible basketball player. He... Read more
March 15, 2017 Lifestyle
Ice Cube Announces 25th Anniversary Edition of ‘Death Certificate’ With New Songs (Video)

Ice Cube Announces 25th Anniversary Edition of ‘Death Certificate’ With New Songs (Video)

Ice Cube was a recent guest in Sway's Universe, where the legendary MC and celebrated actor discussed his many careers: silver-screen star, Hip-Hop icon, and basketball executive. Currently promoting his upcoming comedy film Fist Fight, Cube also shared some insider information about one of the classic LPs in his discography... Read more
February 9, 2017 Video
Allen Iverson Will Play In Ice Cube’s New BIG 3 Basketball League (Video)

Allen Iverson Will Play In Ice Cube’s New BIG 3 Basketball League (Video)

This morning (January 11), Ice Cube and his partners in his new BIG3 basketball league held a private press conference in New York City. There, details emerged about the emerging half-court 3-on-3 league designed for professional players who have since retired from the NBA. Late last month, Cube's league, a... Read more
January 11, 2017 Exclusive, Lifestyle, News
Skillz’s 2016 Rap Up Reminds Us Of The Year’s Highs, Lows & Reasons To Stay Woke (Audio)

Skillz’s 2016 Rap Up Reminds Us Of The Year’s Highs, Lows & Reasons To Stay Woke (Audio)

2016 is coming to a close. Years from now, how will we, the people, remember such an expansive year in Hip-Hop music, news, and culture? This year, some of the biggest MCs in the genre released new albums. Several of these efforts came in short notice, challenging new distribution platforms... Read more
December 30, 2016 Food for Thought
Ice Cube Launches Star-Studded Basketball League For Retired NBA Players

Ice Cube Launches Star-Studded Basketball League For Retired NBA Players

Ice Cube has changed the sound of Hip-Hop, the face of Hollywood, and now he aims to rearrange the retirement age in professional basketball. Cube, a former high school athlete who has been a devoted sports fan to the Oakland Raiders, Los Angeles Lakers, and other pro franchises, is launching... Read more
December 27, 2016 Lifestyle, News
Damian Lillard Goes Back In The Paint With Another Driving Sway Freestyle (Video)

Damian Lillard Goes Back In The Paint With Another Driving Sway Freestyle (Video)

In early 2015, Portland Trailblazers star Damian Lillard appeared on Sway In The Morning. The Oakland, California native proved there was more to him than a mean court-game, as he positioned himself as the best MC in the NBA. With a sick freestyle, the artist known as Dame D.O.L.L.A. began... Read more
November 22, 2016 Video
Here’s What Nas Would Say If He Could Go Back in Time to Stop Tupac & Biggie’s Beef (Video)

Here’s What Nas Would Say If He Could Go Back in Time to Stop Tupac & Biggie’s Beef (Video)

Celebrated sports columnist Bill Simmons recently hosted Nas on his weekly HBO talk-show series, the cleverly titled "Any Given Wednesday." In their discussions, the two discussed far more than the rapper's interest in sports and the host's interest in Rap, and along with fellow guests Kevin Durant and Vince Staples,... Read more
September 22, 2016 Video
Allen Iverson’s Hall Of Fame Speech Is Raw, Real & All the Way Hip-Hop (Video)

Allen Iverson’s Hall Of Fame Speech Is Raw, Real & All the Way Hip-Hop (Video)

From cornrows to tattoos, style to swagger, Allen Iverson ushered a new era into the NBA that was undeniably Hip-Hop. Last night (September 9), Iverson carried that same attitude right into the Naismith Memorial Basketball Hall Of Fame. Allen Iverson Has The Answers. He Shares His Top 5 Rappers &... Read more
September 10, 2016 Video
Why Shaq Is the Greatest Rapper Ever to Enter the Basketball Hall of Fame.

Why Shaq Is the Greatest Rapper Ever to Enter the Basketball Hall of Fame.

Later this week, Shaquille O'Neal will be inducted into the Naismith Memorial Basketball Hall of Fame, a venue which holds tributes to not only players, but also coaches, teams, and others who have made "significant contributions to the game of basketball." O'Neal will join celebrated players such as Bill Russell,... Read more
September 7, 2016 Fresh
Allen Iverson Has The Answers. He Shares His Top 5 Rappers & Hoopers With Jadakiss (Video)

Allen Iverson Has The Answers. He Shares His Top 5 Rappers & Hoopers With Jadakiss (Video)

If there's anyone who embodies both Hip-Hop and hooping, it's Allen Iverson. He recently sat down with Jadakiss to talk about his favorite rappers, his favorite ball players and what it was like to be one of the first NBA players to bring Hip-Hop swagger to the league, on and... Read more
August 20, 2016 Video
Michael Jordan Has Made the Boldest Political Statement of His Career

Michael Jordan Has Made the Boldest Political Statement of His Career

Arguably the world's most iconic living athlete, Michael Jordan dominated the sport of basketball and ventured onto successful careers as a business man, film star, fashion mogul, and sports executive. Along with his prowess on the court, the branding of the Jordan image is one of the most lucrative in... Read more
July 25, 2016 Lifestyle
Mistah F.A.B. Slam Dunks His 5 Fingers Of Death Freestyle Like A Warrior (Video)

Mistah F.A.B. Slam Dunks His 5 Fingers Of Death Freestyle Like A Warrior (Video)

Tonight (May 26), the Golden State Warriors aim to strike back against the Oklahoma City Thunder in Game 5 at home. The 9:00pm EST match-up prompted Bay area native Sway Calloway to bring some home-team turf talk into Sway In The Morning. Mistah F.A.B., who also has an album dropping... Read more
May 26, 2016 Video
“Space Jam 2” Is Coming…& It’s Starring Lebron James

“Space Jam 2” Is Coming…& It’s Starring Lebron James

In late 1996, Space Jam hit theaters and unleashed a phenomenon. Equal parts sports film and children's cartoon, it featured Michael Jordan in his heyday and the iconic Bugs Bunny in starring roles. It launched countless forms of merchandise and helped make Jordan's profiles as both a basketball player and an... Read more
May 2, 2016 TV/Film
The Harlem Globetrotters Literally Changed the Game Nearly 90 Years Ago

The Harlem Globetrotters Literally Changed the Game Nearly 90 Years Ago

On January 7, 1927, the game of basketball was forever altered when the Harlem Globetrotters played their first game. Known as an "exhibition" team, their unique style of play incorporates comedy and theater into a uniquely American creation, one that has allowed the entity to remain beloved for more than... Read more
January 11, 2016 Lifestyle
Your Old Droog Combines Basketball, Seinfeld & Electro Funk (Audio)

Your Old Droog Combines Basketball, Seinfeld & Electro Funk (Audio)

Your Old Droog will not be pinned down. Over the last 18 months, he has tapped into 90s Hip-Hop, Jazz and Classic Rock as sonic canvases on which to paint his colorful lyrical pictures. Now, he pivots, heads to the 80s and whips up a track that not only conjures... Read more
November 13, 2015 Audio
Study Analyzes Who Gets More Rap Lyric Shout-Outs: Jordan, Kobe, LeBron Or Curry?

Study Analyzes Who Gets More Rap Lyric Shout-Outs: Jordan, Kobe, LeBron Or Curry?

With the 2015 NBA Finals now complete, basketball fans are already eagerly awaiting the beginning of the next season, but until then, here is something to enjoy. While Oakland, California, prepares for tomorrow's Golden State Warriors victory parade, the folks at Genius decided to look into which baller has been... Read more
June 18, 2015 Lifestyle
Fifteen Years Later, Love & Basketball Still Endures (Lifestyle)

Fifteen Years Later, Love & Basketball Still Endures (Lifestyle)

Fifteen years ago this month, Gina Prince-Bythewood made her directorial debut with Love & Basketball. Starring Sanaa Lathan and Omar Epps, the film became a quintessential love story for an entire generation of fans unused to seeing faces of color in this context on the silver screen. The Shadow League... Read more
April 21, 2015 Lifestyle