the firm Archives

Nas To Executive Produce “Street Dreams” Biographical Television Series

Approaching 21 years after he made his second album, It Was Written with top single "Street Dreams," these titles remain powerful statements in the life and career of Nas. After production and writing involvement in recent Netflix series The Get Down as well as film The Land (and its corresponding... Read more

February 1, 2017 News, TV, TV/Film

10 Years Later, Nas Says He “Missed The Mark” When He Declared Hip-Hop Is Dead (Video)

A decade ago this week (December 19, 2006), Nas released his eighth solo album, Hip Hop Is Dead. The MC's first outing with Def Jam Records (with foe-turned-friend Jay Z at the helm) debuted at #1. Nasir released a title track, denouncing the culture he loved as a 15-year professional... Read more

December 21, 2016 Video

Puff Daddy Credits Nas With Saving Hip-Hop & More In A Bold Tribute Speech (Video)

More than 15 years ago, Nas and Puff Daddy made a triumphant anthem together in "Hate Me Now." Appearing on Nas' third album, I Am... the record symbolically closed out the 1990s with an MC once allocated to the Underground shining as a reigning figure of Hip-Hop. Although Nas and... Read more

October 17, 2016 Video

Nas & Erykah Badu Perform Their New Song With The Intensity It Deserves (Video)

In July, Nas and Erykah Badu released "This Bitter Land." The collaboration was a standout single from The Land soundtrack, which belongs to a film that Nasir Jones co-produced. The song blends poetry with singing, as Nas returns to form spitting over sparse instrumentation that bares little resemblance to the... Read more

October 13, 2016 Video

Nas Drops One Of The Feature Verses Of His Career & It’s DEEP (Audio)

From his Main Source "Live At The Barbeque" debut on wax to seminal records by AZ, Raekwon, Fat Joe, Scarface, and Beastie Boys, Nas is a lethal feature MC. Across the industry, for more than 25 years, the Queensbridge poet has been highly sought after—across genres to kick some of... Read more

October 11, 2016 Audio

AZ Vows “Doe Or Die 2” Will Be His Final Album & It’s Coming This Year (Audio)

It has been more than seven years since Brooklyn, New York MC AZ has released an official album. In 2010, the co-founder of The Firm dropped a special 15th anniversary homage to his debut Doe Or Die. In that time, the Quiet Money lyricist has vowed that like peers Nas,... Read more

September 19, 2016 Audio, News

Nas Auditioned For A Lead In “Paid In Full” According To Dame Dash (Video)

In the early 2000s, Roc-A-Fella Records was fast expanding its film division. The label, founded by Jay Z, Damon "Dame" Dash, and Kareem "Biggs" Burke was also entrenched in one of the most exciting Rap battles of the last 15 years, thanks to Jay's beefing on wax with Nas. In... Read more

September 17, 2016 TV/Film, Video

Nas’ Album Is Done & The Video Is MAJOR

DJ Khaled's latest album is a three-ring circus of Rap excitement. Major Key has Jay Z throwing subliminal shots in the directions of those testing his prowess. The #1 release has Drake re-popularizing an Akinyele street single just as he did for Rappin' 4-Tay a few years back. However, for... Read more

September 9, 2016 Video

AZ & Alchemist Give A$AP Twelvyy Motivation To Always Strive & Prosper (Audio)

A$AP Twelvyy is one of the Mob members who has not yet released an album. However, the New York City MC stays ready. "Motivation" is the latest burden of proof that the MC heard on Rocky's Live. Love. ASAP and Statik Selektah's Lucky 7 deserves his own platform. Moreover, this... Read more

August 31, 2016 Audio

Akinyele Suggests An Unkept Promise Planted The Seeds For The Nas & JAY-Z Beef

Queens, New York veteran MC Akinyele has not released an album of new material in more than 15 years. However, the raspy-voice rapper remains very much tied to the Hip-Hop culture he came up through. DJ Khaled and Drake's current hit "For Free" is an homage to a 1997 single... Read more

August 14, 2016 Audio

Nas’ Album Is Done & Khaled Has The Single To Prove It (Audio)

Yesterday (July 27), DJ Khaled confirmed that Miss Lauryn Hill helped clear a Fugees sample for his upcoming Major Key album (July 29). In that interview, Khaled said that the "Fu-Gee-La" riff would be woven into Nas' appearance on the star-studded Epic Records compilation. One day later, "Nas Album Done"... Read more

July 28, 2016 Audio

Nas & His Poetic Roots Shine Alongside Erykah Badu In A Song Of Survival (Audio)

In the course of his extensive career, Nas has sometimes decided to strip away all of the traditional Hip-Hop production to present himself (as he said on "Nas Is Like") as a "thug poet." In turn, records like smash hit "One Mic," or pivotal moments including "Queens Get The Money"... Read more

July 27, 2016 Audio

The Firm’s Nature Bags Up Rarities Featuring Nas, Pete Rock & AZ (Album Stream)

It has been nearly 20 years since The Firm released its one and only album. The collective of Nas, AZ, Foxy Brown, and Nature would sign with Dr. Dre's Aftermath Entertainment for a chart-topping LP (called The Album) that is seemingly misplaced by time. Dre would place six of the album's... Read more

June 29, 2016 Audio, Throwback

Stretch & Bobbito Recall Expectations Around Nas’ Illmatic Release (Audio)

Last night (June 13), Stretch Armstrong & Bobbito The Barber returned to radio, in a new way. The legendary New York City duo conducted two hours of live radio via Samsung 837 approximately 26 years after the pair began with a historic eight-year run at Columbia University's WKCR 89.9FM radio... Read more

June 14, 2016 Audio, Throwback

Rakim Narrates & The Firm Appears In Documentary On AZ (Video)

In 2004, Nas famously made single "The Unauthorized Biography Of Rakim" for his Street's Disciple album. The Queensbridge MC paid homage to the lyrical half of Eric B. & Rakim through a compelling narrative. In 2016, Rakim emerges to help tell the story of one of Nas' band-mates in The... Read more

May 19, 2016 TV/Film, Video

It Ain’t Hard To Tell… Nas’ Illmatic Is Decidedly Your Greatest Of All-Time Hip-Hop Album

Last September, Ambrosia For Heads launched a debate among its readers seeking to answer one of Hip-Hop’s most hotly-contested questions: what is the greatest Rap Album Of All-Time? “Finding The GOAT Album” has considered more than 120 albums from the 80s, 90s and 2000s (40 in each), with options for... Read more

April 6, 2016 Finding the GOAT

Nas, Fabolous & Talib Kweli Among 2016 Brooklyn Hip-Hop Festival Performers

2016's 12th annual Brooklyn Hip-Hop Festival will celebrate some of the great artists from and around the New York City borough. The July 16 concert (with other festivities beginning on July 13) will take place at the scenic Brooklyn Bridge Park. This year's headliners include Queens' Nas, as well as... Read more

April 5, 2016 News

The Final Battle: Nas’ Illmatic vs. Wu-Tang Clan’s Enter The Wu-Tang (36 Chambers). Which Is Better?

Last September, Ambrosia For Heads launched a debate among its readers seeking to answer one of Hip-Hop’s most hotly-contested questions: what is the greatest Rap Album Of All-Time? “Finding The GOAT Album” has considered more than 120 albums from the 80s, 90s and 2000s (40 in each), with options for... Read more

April 4, 2016 Finding the GOAT

Nas’ Illmatic vs. A Tribe Called Quest’s Midnight Marauders. Which Is Better?

Last September, Ambrosia For Heads launched a debate among its readers seeking to answer one of Hip-Hop’s most hotly-contested questions: what is the greatest Rap Album Of All-Time? “Finding The GOAT Album” has considered more than 120 albums from the 80s, 90s and 2000s (40 in each), with options for... Read more

April 1, 2016 Finding the GOAT

Nas’ Illmatic vs. Raekwon’s Only Built 4 Cuban Linx… Which Is Better?

Last September, Ambrosia For Heads launched a debate among its readers seeking to answer one of Hip-Hop’s most hotly-contested questions: what is the greatest Rap Album Of All-Time? “Finding The GOAT Album” has considered more than 120 albums from the 80s, 90s and 2000s (40 in each), with options for... Read more

March 23, 2016 Finding the GOAT

Nas’ Illmatic vs. Ghostface Killah’s Supreme Clientele. Which Is Better?

Last September, Ambrosia For Heads launched a debate among its readers seeking to answer one of Hip-Hop’s most hotly-contested questions: what is the greatest Rap Album Of All-Time? “Finding The GOAT Album” has considered more than 120 albums from the 80s, 90s and 2000s (40 in each), with options for... Read more

March 17, 2016 Finding the GOAT

AZ Tells The Origin Of His Show-Stealing Verse On Illmatic (Video)

Most AZ fans know that "Tha Visualiza" hails from Brooklyn, New York. However, unlike so many illustrious MCs, AZ's sense of place and home lives in his lyrics more than photographs, symbols, etc. The Firm co-founder returns to his Williams Houses in East New York, Brooklyn for the first time... Read more

March 12, 2016 Video

Daddy-O Says “Rakim Told The Biggest Lie In Hip-Hop,” In An Unfiltered Interview (Video)

Professor Daddy-O is an MC/producer who has been actively working for 30 years. The front man for 1980s Brooklyn, New York pioneers Stetsasonic, Daddy-O would help introduce the world to Prince Paul (the group's DJ and one of its producers), as well as Mary J. Blige, Lil' Kim, and others.... Read more

March 10, 2016 Video

Finding The GOAT Album: Nas’ Illmatic vs. LL Cool J’s Radio. Which Is Better?

One year ago, Ambrosia For Heads launched a debate among its readers seeking to answer one of Hip-Hop’s most hotly-contested questions: who is the greatest MC of all time? “Finding The GOAT MC” lasted between September 2014 and May 2015, engaging millions of readers and ultimately producing its winner, as... Read more

March 1, 2016 Finding the GOAT

Curren$y Fires Up A 15-Year Old Ski Beatz Hit For Nas & Nature & Exhales Dope. (Audio)

One can argue that Curren$y's best music has been that which he made with Ski Beatz. While at the Def Jam-distributed DD172 (Dame Dash's label), the New Orleans, Louisiana MC and the Original Flavor co-founder made two volumes of Pilot Talk, and revamped Spitta's sound in the "Michael Knight" era,... Read more

December 17, 2015 Audio, Video

Nas’ Life Is Good vs. Ghostface Killah’s Supreme Clientele. Which Is Better?

One year ago, Ambrosia For Heads launched a debate among its readers seeking to answer one of Hip-Hop’s most hotly-contested questions: who is the greatest MC of all time? “Finding The GOAT MC” lasted between September 2014 and May 2015, engaging millions of readers and ultimately producing its winner, as... Read more

December 14, 2015 Finding the GOAT

AZ Gets Gets Outta Control In A New Freestyle (Audio)

In Hip-Hop, few artists can blend in any environment as well as AZ. The Brooklyn, New York MC has had radio singles of multiple varieties, numerous Top 40 albums, and success both as a major label flagship artist and independent ventures. As part of his ongoing series, DJ Absolut shares... Read more

December 2, 2015 Audio

Pimp C, Nas & Juicy J Take TLC’s What About Your Friends And Make It TRILL (Audio)

At the end of his life, Pimp C made no secrets about his unhappiness with the industry, and some of the folks in his circle. While Chad Butler and Bernard Freeman (a/k/a Bun B) maintained a brotherly bond in UGK that lasted nearly 20 years, other folks in Pimp C's... Read more

November 19, 2015 Audio, The Bridge

AZ Says Doe Or Die 2 Is Still Coming, With Beats By DJ Premier & Pete Rock

It has been more than five years since Brooklyn, New York veteran MC AZ announced plans for a Doe Or Die sequel. With his 1995 Top 15 debut as inspiration, the onetime Firm member did self-release a 15th anniversary edition of his debut in 2010, a 10-track album of remixes... Read more

November 11, 2015 News

Nas’ Illmatic vs. GZA’s Liquid Swords. Which Is Better?

One year ago, Ambrosia For Heads launched a debate among its readers seeking to answer one of Hip-Hop’s most hotly-contested questions: who is the greatest MC of all time? “Finding The GOAT MC” lasted between September 2014 and May 2015, engaging millions of readers and ultimately producing its winner, as... Read more

November 2, 2015 Finding the GOAT

Dr. Dre, Nas, KRS-One, B-Real, Scarface & RBX Came Together In The Aftermath Of Coastal Conflict (Video)

Tomorrow (August 7), Dr. Dre is slated to drop his first album in 16 years. Compton, as it is called, follows 2001 in a career that has emphasized quality over quantity. In conjunction with next week's Straight Outta Compton biopic (August 14), Dre returned to his studios and invited friends... Read more

August 6, 2015 Do Remember, Throwback

What Would A Nas And AZ Album Sound Like? This Is The Closest You’ll Get (Mixtape)

Ever since the Firm disbanded in the late nineties, Heads have voiced a desire for an AZ/Nas collaboration album, though one has never materialized. However, a new mixtape has been released which may prove to be the next best thing. Thanks to DJ Rhude (who is also a contributing writer... Read more

June 20, 2015 Mixes

Finding The GOAT (Round 6): Nas vs. Tupac…Who You Got?

UPDATE: THE POLL IS CLOSED. After an unfortunate event where certain people attempted to skew the results the first time, we are conducting a rematch between Nas and Tupac. With now only 5 MCs remaining, Round 6 is well under-way in the ultimate battle for the title of the GOAT... Read more

May 12, 2015 Throwback

Finding The GOAT (Round 6): Nas vs. Tupac…Who You Got?

UPDATE: Due to attempts to tamper with the voting, this post has been updated with a new poll, which can be found here. With now only 5 MCs remaining, Round 6 is well under-way in the ultimate battle for the title of the GOAT (Greatest of All-Time). The second of... Read more

May 8, 2015 Fresh

Finding The GOAT (Round 5): KRS-One vs. Nas…Who You Got?

With just 11 MCs remaining we have reached the critical Round 5 in the ultimate battle for the title of the GOAT (Greatest of All-Time). Now, only five match-up’s—all running this week—separate Round 5 from the final six MCs, including Round 4 bye winner Big Daddy Kane. Since the elimination,... Read more

May 1, 2015 Fresh

Do Remember: AZ’s S.O.S.A. (Save Our Streets AZ) Album (Audio)

Like sports, what a musician does as a free agent often determines his or her future. Some artists privately seek out their next label home, and get right to work. Others use the event as a combine of sorts, publicly postulating where they would like to be, and what it... Read more

April 30, 2015 Throwback

AZ, DJ Premier & Joe Budden Put It Down For MoSS’s Breakthrough (Audio)

Heads may or may not be up on MoSS, yet... Working closely with DJ Premier and Year Round Records for years, the Toronto, Ontario producer has produced for certified lyrical vets such as Ghostface Killah, Sean Price, and Big Shug. Having also contributed a full project with Eternia (2010's At... Read more

April 21, 2015 Audio

Finding The GOAT (Round 4): Nas vs. Black Thought…Who You Got?

We have now reached the critical Round 4 in the ultimate battle for the title of the GOAT (Greatest of All-Time). With 21 MCs remaining (with the largest winning margin, Rakim receives a bye for the round), things are really coming down to 10 match-ups, leading AFH's bracket-style series towards... Read more

April 13, 2015 Fresh

Ghostface Killah, AZ & Kool G Rap Go to Battle in This Comic-Style Visual (Lyric Video)

It's hard to believe that Ghostface Killah has released two albums in less than four months. Before Sour Soul, it was all about 36 Seasons. The narrative-style G.F.K. effort was an ensemble effort, part fiction, part seemingly fact about a character returning to Staten Island's Stapleton Projects after nine years... Read more

April 6, 2015 Video

Finding The GOAT (Round 3): Nas vs. Ghostface Killah…Who You Got?

We have reached the third round in the ultimate battle for the title of the GOAT (Greatest of All-Time). With 42 MCs remaining, we are asking you to help us rank who is the greatest MC to pick up a mic. We will take over 35 years of Hip-Hop into... Read more

March 9, 2015 Fresh

One Producer Took AZ’s Whole A.W.O.L. Album & Gave It A Facelift (Album Stream)

Ten years ago, AZ Tha Visualiza left the major label system (after a decade in) and found an independent stride. After success under Kedar Massenburg's Motown Records with "Problems," The Firm lyricist was a blue-chip acquisition for eOne Entertainment. There, AZ made an album in A.W.O.L. seemingly apathetic towards radio support.... Read more

February 4, 2015 Throwback

Finding The GOAT (Round 2): Jay-Z vs. AZ…Who You Got?

We have reached the second round in the ultimate battle for the title of the GOAT (Greatest of All-Time). We are asking you to help us rank who is the greatest MC to pick up a mic. We will take over 35 years of Hip-Hop into consideration, pairing special match-ups... Read more

January 13, 2015 Fresh

Finding The GOAT: GZA vs. Cormega…Who You Got?

As we continue the ultimate battle for the title of the GOAT (Greatest of All-Time), we are asking you to help us rank who is the greatest MC to pick up a mic. We will take over 35 years of Hip-Hop into consideration, pairing special match-ups in a sequence not... Read more

November 25, 2014 Fresh, Throwback

Ghostface Killah & AZ Challenge The Law In This Vivid Account (Audio)

Ghostface Killah and AZ came up around the exact same time. Both students of the wild '80s, these two New Yorkers carry a love of name-brand image, decadent fashions, and old school attitudes in their touted music. That being said, 'Face and Sosa sound excellent together on "Double Cross." This... Read more

November 20, 2014 Audio, Fresh

Sadat X & Cormega Can Put Their Feet Up After All They’ve Achieved (Video)

After six months in audio, Sadat X & Cormega's "On Fire" video comes to life. Finding the pair of great MCs in luxurious New York City elements, the song celebrates the consistency, pedigree, and popularity of the two artists with history going back to the late '80s. This comes from... Read more

November 18, 2014 Fresh, Video

Ghostface Killah, Kool G Rap & AZ Provide A Cautionary Street Tale (Audio)

All of the 36 Seasons are heating up! For the second weekday in a row, Ghostface Killah unleashes some new content. "The Battlefield" is one of the several appearances by Kool G Rap and AZ on the Tommy Boy Records LP. Also including The Revelations' vocalist Tre Williams, this cut... Read more

November 17, 2014 Audio, Fresh

After Nas Sets Things Off, AZ Tries His Hand At Rhyming On J Dilla’s Donut (Audio)

Old friends, AZ and Nas watch each other's moves. As Nasir stole Hip-Hop's attention last week by taking one of J Dilla's 2006 Donuts beats, and coming up with "The Seasons," Tha Visualiza wanted in. AZ made his own rendition of "The Seasons," cuing up Jay Dee's "Gobstopper" instrumental. As... Read more

November 4, 2014 Audio, Fresh

Nas Is Recording Over J Dilla Donuts Beats. Now In CDQ (Video/Audio)

Nasty Nas is a rebel to convention. Since investing a stake in Mass Appeal (the magazine), the Queens icon has been making some really interesting, Hip-Hop culturally-minded moves. Deeply involved in Mass Appeal Records, Nas reportedly hand-picked signings of Fashawn, Bishop Nehru, and Boldy James...three artists that have been making... Read more

October 30, 2014 Fresh, Video

Nas Reacts To His Third-Great Grandmother’s Bill Of Sale Into Slavery (Video)

As part of PBS' "Enslaved Roots" series, the camera turns its lens on Nas. The Queens superstar traces his DNA back to a Virginia slave plantation. Throughout his career, Nas has paid close attention to his ancestry, and African bloodline. The continent is a place that the iconic MC has... Read more

October 28, 2014 Fresh, Video

Raekwon Phone Taps Into Some Faith Evans & Carl Thomas Heat (Audio)

Raekwon's TBT series rolls on, with an early '00s tilt. Chef looks to Faith Evans & Carl Thomas' "Can't Believe," which is not even his first Faith nod. The song notably swacked the basis of the beat to The Firm's "Phone Tap," made by Rae's friends and collaborators Nas, AZ,... Read more

October 23, 2014 Audio, Fresh